Buyer Personas And The Missing Element to Higher Conversions: Motivation Profiles Have you ever been sitting in a place of worship and thought, “This message is just for me”? It happens when the message speaks directly to something you’re going through, and suddenly, you feel seen, understood, and compelled to...

The healthcare industry often faces challenges in adopting innovative technologies, particularly those that significantly diverge from traditional methods. This was the case with a groundbreaking focused ultrasound technology for treating uterine fibroids and essential tremors. The technology, although promising, struggled with market penetration, especially within communities disproportionately affected by these...